Friday, March 16, 2012

IF: shades.

My interpretation of "shades". This time I choose a minimalist approach. The interesting about this poster-like composition is the direction of the viewers' eye.
At first, we recognize something that looks like a window, then read/find the "opportunity" in the text, and follow the horizontal lines downward, away from the "opportunity". The eye movement is pulling down the shade.
Wait,... it says don't pull down the shade!

Wednesday, March 14, 2012

Opposites Attract challenge

I decided to do something with my little amount of free time this week. So I pull out a book a bought not too long ago, Creative Workshop-88 challenges to sharpen your design skills by David Sherwin. I pick Challenge No.22 in Execution chapter.

Here is the challenge:     60 min
An editor at a major publishing house has contacted you and asked if you'll brainstorm cover concepts for an upcoming hard-cover book about perceptions of beauty throughout the ages. Ironically, the book is titled Ugly by author Jane Klingslanger. In the time limit provided, come up with a range of cover ideas, then select one of those ideas to draw out in a clean professional comp that can easily be migrated into a computer execution.

Here is what I came up in 60 min.

Tuesday, March 13, 2012

Sunday, March 4, 2012

Hey, lighten up! We are on sales.

A poster I design using type as image for lighting stores.
The concept is bases on the common emotional reaction to Sales ads. The type plays with the word "lighten up", as we all experience those moments every time we notice a sales ad, with or without the intention of buying the products. The message is "Hey, lighten up! We are on sales with all kinds of lights you are looking for."