Sunday, March 4, 2012

Hey, lighten up! We are on sales.

A poster I design using type as image for lighting stores.
The concept is bases on the common emotional reaction to Sales ads. The type plays with the word "lighten up", as we all experience those moments every time we notice a sales ad, with or without the intention of buying the products. The message is "Hey, lighten up! We are on sales with all kinds of lights you are looking for."

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