Friday, March 16, 2012

IF: shades.

My interpretation of "shades". This time I choose a minimalist approach. The interesting about this poster-like composition is the direction of the viewers' eye.
At first, we recognize something that looks like a window, then read/find the "opportunity" in the text, and follow the horizontal lines downward, away from the "opportunity". The eye movement is pulling down the shade.
Wait,... it says don't pull down the shade!